Brighton & Hove are one of our longest running UK clients and they have been using our access systems and E-Cash solution for two seasons now and it has been becoming more and more successful.
One of the key elements that Brighton have used for E-Cash is the variable discount of cashback. They started with the idea of before a match decreasing the amount of cashback given, for example if season ticket holders arrive at the game an hour early they will be provided with 15% cashback, this will decrease towards the start of the match ending with 5% cashback 10 minutes before the game, and 0% at halftime. Brighton will also be continuing this after the match as well, creating not only an experience for the client but increasing revenue for the concession stands.
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Brighton & Hove Albion display some amazing success using variable discounts though the Fortress ECash solution.