Fortress provides venue operators with a complete transaction and processing platform to introduce cashless vending within their venue. Fans can load cash onto their existing SmartCard (member or season card) and spend that cash in/around the venue by simply tapping their card onto a specific reader. Supported by Fortress’ main Smart Stadium & Venue Solution infrastructure, its E-Money concept - launched as a trial at Reading FC (UK) before the end of the 2008 season - has already proven it could enhance new commercial & promotional opportunities while improving the overall experience for the fans.
Key benefits:
For the venue managers, these include:
Improved transaction time
Reduced walk aways (particularly during the critical halt time breaks)
Improved data capture and spend analysis
Improved targeted marketing
Reduced pilferage and cash handling costs
Overall increased customer satisfaction
For the fans, benefits include:
Faster service at the food stands
Secure payment system, especially for families with children (no more cash handling required)
Earning of loyalty points (with spend)
Overall safer process
Key Features:
Fortress provides a complete E-Money module, including:
Central Server: that records the history of the users’ transactions and account usage
EPOS and Payment infrastructure
Online Account Access: account management tool accessible to the end user (account balance & transactions’ history & fund loading onto the account via the website)
Stewards equipped with handheld devices can also load user’s cash onto their cards inside the venue
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