"ClubCash” the new concept in fan rewards
17.07.2008
“ClubCash” the new concept in fan rewards kicks off this season at Watford FC
Watford FC has partnered with Fortress GB and Reward – the Loyalty Management Company - for the launch of “ClubCash”, football’s first High-street Loyalty Cashback program earlier this month.
Once Watford FC supporters have registered their credit/debit card online, they can join in the scheme and start earning/saving cash each time they shop at participating retailers. These include JJB Sports, Superdrug, and online sites such as HMV, John Lewis, M&S… For the first time however, fans can now use this Cashback balance in the Stadium by simply scanning their Fortress SmartCard on an RFID reader at any POS. The amount is automatically deducted from their ClubCash Account.
The ClubCash concept uses the Fortress e-Money transaction platform, part of the Smart Stadium Solution, to manage the fans account and to enable them to pay for goods and services (ticketing, retail, catering) through-out the stadium. The integration between Fortress and Reward is the first time that a direct link has been established between an external loyalty programme and in-stadium transactions – using a single card and a single fan account. This new dimension means that Watford’s SeasonCard and MemberCard holders can be rewarded for their wider loyalty to the Club in an instant and meaningful way on matchday.
About Fortress GB
Based in the UK, Fortress GB is a leading provider of turnkey, multi-application smartcard solutions and services, aimed at Sports & Entertainment venues worldwide. By combining its consulting expertise, innovative technology and certified partners offerings, Fortress GB offers Sports & Entertainment venues with, customized reliable solutions that can be expanded over time to include additional functionalities such as parking, electronic purse, retail and loyalty schemes.
Fortress GB’s Smart Stadium Solution is a flexible system designed to suit sports and football clubs requirements, and seamlessly integrated into their existing infrastructure. The solution is focused upon increasing stadium security and providing a unique experience for fans whilst maximizing Club revenues. It is the only stadium scheme that has ever won the prestigious Sesame Best Software Award.
For more information about our solutions, please contact:
Richard Pinnick - Global Business Development
richard@fortressgb.com
T: +44 (0)20 7874 1492
M: +44 (0)7967 480361